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29 Ways to Improve Your Writing Skills and Escape Content Mediocrity

29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing

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Speaking Engagements now available!

Speaking Volumes. Looking for an articulate speaker to educate, inspire or motivate your group? Look no further than D.D. Kullman—Phoenix’s 2011 “Advertising Person of the …

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10 Steps to Becoming a Better Writer

Like this infographic? Get more content marketing tips from Copyblogger.

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Informative Content

Like this graphic? Get more content marketing tips from Copyblogger.

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1,000 Words Can Make You Immortal

Like this graphic? Get more content marketing tips from Copyblogger. About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief …

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Why I love judging ADDY shows

In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …

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We need more women in advertising

According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …

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Lip Service

Everybody talks about providing great service. But nobody actually does. I find it interesting that there are so many books and seminars dedicated to the …

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Creative Departments Need More Women

1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …

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Are advertising slogans still relevant?

I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …

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A great idea, poorly executed.

These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …

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Using social media? Don’t sell out!

In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …

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5 Things Copywriters Really Hate.

1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …

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Two kinds of clients

In my travels as a copywriter, I’ve found there are basically two kinds of clients: 1. The first kind gives you no information to do …

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The best business advice I’ve had all year (and where I got it from)

I attended the HOW Creative Freelancer conference in San Diego last month. Since it was a “creative freelancer” conference, I “creatively” came up with the …

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Drugs are for thugs

I used to not care about illegal drugs. If you were free, white and 21, you could do whatever you wanted in the privacy of …

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Every writer needs a creative brief!

I once took on a freelance writing gig for a PR firm. They wanted me to write a print ad for a housing community. When …

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10 Tips for More Effective Advertising:

Have a strategic plan and work it Know your audience Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc. If your competitors …

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Pay me what I’m worth!

Why does every job seem to be a fight to establish the value of copy? I have more and more people telling me what they’re …

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Judge, Jury and…

The thrills of judging an ADDY’s show.

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