I Used AI To Write a Letter of Resignation.
Leaving a job is hard. Leaving a job when you’re hurt and angry is even harder. I wasn’t exactly in a magnanimous mood when I …
How to Write a Creative Brief
A well-written creative brief serves as a roadmap for an advertising campaign or a marketing project. It helps to align everyone’s understanding of the goals, …
Copywriting by the book.
I’ve been a student of copywriting for a long time. And I’ve amassed quite a large library of books on the subject. Here are my …
5 little-known email secrets to increase open rates and click-throughs.
I attended a workshop led by HBT Marketing, a company specializing in behavioral science and marketing best practices. Their insights are proven to drive results …
The skinny on using AI for copywriting.
ChatGPT. Jasper. Midjourney. Everyone in the biz has either heard of AI or is using it. Heck, I’ve used it — but judiciously. I think …
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing
Speaking Engagements now available!
Speaking Volumes. Looking for an articulate speaker to educate, inspire or motivate your group? Look no further than D.D. Kullman—Phoenix’s 2011 “Advertising Person of the …
Why I love judging ADDY shows
In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …
We need more women in advertising
According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …
Lip Service
Everybody talks about providing great service. But nobody actually does. I find it interesting that there are so many books and seminars dedicated to the …
Creative Departments Need More Women
1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …
Are advertising slogans still relevant?
I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …
A great idea, poorly executed.
These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …
Using social media? Don’t sell out!
In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …
5 Things Copywriters Really Hate.
1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …
Two kinds of clients
In my travels as a copywriter, I’ve found there are basically two kinds of clients: 1. The first kind gives you no information to do …
The best business advice I’ve had all year (and where I got it from)
I attended the HOW Creative Freelancer conference in San Diego last month. Since it was a “creative freelancer” conference, I “creatively” came up with the …
Drugs are for thugs
I used to not care about illegal drugs. If you were free, white and 21, you could do whatever you wanted in the privacy of …
Every writer needs a creative brief!
I once took on a freelance writing gig for a PR firm. They wanted me to write a print ad for a housing community. When …
10 Tips for More Effective Advertising:
Have a strategic plan and work it Know your audience Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc. If your competitors …
Pay me what I’m worth!
Why does every job seem to be a fight to establish the value of copy? I have more and more people telling me what they’re …
Judge, Jury and…
The thrills of judging an ADDY’s show.