29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing
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10 Steps to Becoming a Better Writer
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Informative Content
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1,000 Words Can Make You Immortal
Like this graphic? Get more content marketing tips from Copyblogger. About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief …
Why I love judging ADDY shows
In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …
We need more women in advertising
According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …
Lip Service
Everybody talks about providing great service. But nobody actually does. I find it interesting that there are so many books and seminars dedicated to the …
Creative Departments Need More Women
1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …
Are advertising slogans still relevant?
I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …
A great idea, poorly executed.
These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …
Using social media? Don’t sell out!
In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …
5 Things Copywriters Really Hate.
1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …
Two kinds of clients
In my travels as a copywriter, I’ve found there are basically two kinds of clients: 1. The first kind gives you no information to do …
The best business advice I’ve had all year (and where I got it from)
I attended the HOW Creative Freelancer conference in San Diego last month. Since it was a “creative freelancer” conference, I “creatively” came up with the …
Drugs are for thugs
I used to not care about illegal drugs. If you were free, white and 21, you could do whatever you wanted in the privacy of …
Every writer needs a creative brief!
I once took on a freelance writing gig for a PR firm. They wanted me to write a print ad for a housing community. When …
10 Tips for More Effective Advertising:
Have a strategic plan and work it Know your audience Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc. If your competitors …
Pay me what I’m worth!
Why does every job seem to be a fight to establish the value of copy? I have more and more people telling me what they’re …
Judge, Jury and…
The thrills of judging an ADDY’s show.