Copywriting by the book.

I’ve been a student of copywriting for a long time. And I’ve amassed quite a large library of books on the subject. Here are my top 5 recommendations for getting smart on the subject:

1. “Hey Whipple, Squeeze This” by Luke Sullivan and Edward Boches

2. “The Copy Workshop Workbook” by Bruce Bendinger

3. “Creative Advertising — Ideas and Techniques from the World’s Best Campaigns” by Thames & Hudson

4. “Advertising Concept and Copy” by George Felton

5. “Unflubbify Your Writing” by Sara Rosinsky

And just for fun…”Damn Good Advice (for people with talent)” by George Lois.

These have all inspired me and many of the students I’ve taught over the years.

Enjoy!