Landing pages
Digital banner ads
Email blasts
Social media posts
Video scripts
TV commercials
Radio scripts
Print ads
Direct response
Feature articles
Case studies

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Schedule of Fees

Web Copy
$600 per page

$500 per

Press Release (Up to two pages)
$600 per

PR Story/Advertorial (Up to 1,200 words)
$1,000-$1,500 per

Print Ad
$500 each

$300 each

Postcard (Two-sided)
$400 each

Direct Mail Package (Envelope/Letter/Lift Note)

Direct Mailer (Two to four panels)
$600 each

Business Letter (1–2 Pages)
$600 each

Small Brochure (Rack)

Big Brochure
$400 per page

Radio Script (:30)
$500 each

TV Script (:30)
$600 each

Video Script
$600 per page

$500 per 20 options

$100 per hour

*Prices are general guidelines. Actual project fees will be based on scope of work provided through a formal written estimate.

The Process

Following are the steps I take to ensure successful completion of each copywriting project:
1. Discuss scope of project via meeting or by phone
2. Send written proposal with estimate
3. Work begins upon receiving a signed estimate (and for new clients, half up front)
4. Touch base by phone to make sure project parameters haven’t changed
5. Complete a detailed creative brief with client input
6. Provide content outline or concepts for approval before writing, if needed
7. Provide first draft of copy
8. Make requested revisions or additions to copy
9. Provide final draft of copy
10. Bill upon completion of job

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