10 Tips for More Effective Advertising:

  1. Have a strategic plan and work it
  2. Know your audience
  3. Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc.
  4. If your competitors are zigging, you should zag
  5. Make your message dramatize the benefit of what you’re selling
  6. Make the product the hero – visually and verbally
  7. Don’t shout at your readers – make them want to jump into your ad
  8. Don’t make it look like advertising
  9. Resist the usual
  10. Entertain your audience

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