In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …
We need more women in advertising
According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …
Creative Departments Need More Women
1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …
Are advertising slogans still relevant?
I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …
A great idea, poorly executed.
These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …
Using social media? Don’t sell out!
In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …
5 Things Copywriters Really Hate.
1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …
The best business advice I’ve had all year (and where I got it from)
I attended the HOW Creative Freelancer conference in San Diego last month. Since it was a “creative freelancer” conference, I “creatively” came up with the …
Every writer needs a creative brief!
I once took on a freelance writing gig for a PR firm. They wanted me to write a print ad for a housing community. When …
10 Tips for More Effective Advertising:
Have a strategic plan and work it Know your audience Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc. If your competitors …
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