Navigation
Services
Portfolio
Print
Websites
Digital & Social
Broadcast
Outdoor
Videos
Writeshop
Blog
About
DD’s Bio
Client List
Praise
Contact
Services
Portfolio
Print
Websites
Digital & Social
Broadcast
Outdoor
Videos
Writeshop
Blog
About
DD’s Bio
Client List
Praise
Contact
Home
All Courses
Writeshop
Fundamentals of Copywriting
Fundamentals of Copywriting
Curriculum
9 Sections
49 Lessons
8 Weeks
Expand all sections
Collapse all sections
Introduction
Recommended Reading
1
1.0
Introduction
Module 1
The fundamentals of copywriting
6
2.1
LESSON 1: Overview
2.2
LESSON 1: Know Your Target Audience
2.3
LESSON 1: Summary
2.4
LESSON 1: Assignment
2.5
LESSON 1: Resources
2.6
LESSON 1: Q&A Musings
Module 2
What is copywriting?
6
3.0
LESSON 2: Overview
3.1
LESSON 2: Ad Backgrounders, Strategies & Creative Briefs
3.2
LESSON 2: Summary
3.3
LESSON 2: Assignment
3.4
LESSON 2: Resources
3.5
LESSON 2: Q&A Musings
Module 3
The Foundations
6
4.1
LESSON 3: Overview
4.2
LESSON 3: Creating Slogans, Taglines & Learning Basic Ad Structure
4.3
LESSON 3: Summary
4.4
LESSON 3: Assignment
4.5
LESSON 3: Resources
4.6
LESSON 3: Q&A Musings
Module 4
Basic Ad Structure
6
5.1
LESSON 4: Overview
5.2
LESSON 4: The Nearly Lost Art of Concepting
5.3
LESSON 4: Summary
5.4
LESSON 4: Assignment
5.5
LESSON 4: Resources
5.6
LESSON 4: Q&A Musings
Module 5
Copywriting Fundamentals
6
6.1
LESSON 5: Overview
6.2
LESSON 5: Copywriting Fundamentals
6.3
LESSON 5: Summary
6.4
LESSON 5: Assignment
6.5
LESSON 5: Resources
6.6
LESSON 5: Q&A Musings
Module 6
Writing for Various Mediums and Channels. - Part 1
6
7.1
LESSON 6: Overview
7.2
LESSON 6: Writing for Various Mediums, Channels and Platforms
7.3
LESSON 6: Summary
7.4
LESSON 6: Assignment
7.5
LESSON 6: Resources
7.6
LESSON 6: Q&A Musings
Module 7
Writing for Various Mediums and Channels. - Part 2
6
8.1
LESSON 7: Overview
8.2
LESSON 7: Writing for Various Mediums, Channels and Platforms – Part 2
8.3
LESSON 7: Summary
8.4
LESSON 7: Assignment
8.5
LESSON 7: Resources
8.6
LESSON 7: Q&A Musings
Module 8
Campaign Fundamentals
6
9.1
LESSON 8: Overview
9.2
LESSON 8: How to Create an Advertising Campaign
9.3
LESSON 8: Summary
9.4
LESSON 8: Assignment
9.5
LESSON 8: Resources
9.6
LESSON 8: Q&A Musings
LESSON 2: Resources
Resources
Backgrounder template
– DOCX
Strategy — PowerPoint presentation + template
— PPT
Creative brief template
– DOCX
Volvo creative brief example
– DOC
Humor, sex, fear
— PPT
Modal title
Main Content
