29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing
Speaking Engagements now available!
Speaking Volumes. Looking for an articulate speaker to educate, inspire or motivate your group? Look no further than D.D. Kullman—Phoenix’s 2011 “Advertising Person of the …
Why I love judging ADDY shows
In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …
We need more women in advertising
According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …
Lip Service
Everybody talks about providing great service. But nobody actually does. I find it interesting that there are so many books and seminars dedicated to the …
Creative Departments Need More Women
1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …
Are advertising slogans still relevant?
I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …
A great idea, poorly executed.
These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …
Using social media? Don’t sell out!
In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …
5 Things Copywriters Really Hate.
1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …
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