Is sleaziness sneaking into your marketing copy? Here are 11 copywriting tips from Enchanting Marketing that give sleazy sales-ness the middle finger. Follow these suggestions, and your …
Are Taglines Still Relevant 2.0?
You probably already know that a tagline is a short, memorable phrase that sums up a brand’s promise, personality, or core value. Think Nike’s “Just …
I Used AI To Write a Letter of Resignation.
Leaving a job is hard. Leaving a job when you’re hurt and angry is even harder. I wasn’t exactly in a magnanimous mood when I …
How to Write a Creative Brief
A well-written creative brief serves as a roadmap for an advertising campaign or a marketing project. It helps to align everyone’s understanding of the goals, …
Copywriting by the book.
I’ve been a student of copywriting for a long time. And I’ve amassed quite a large library of books on the subject. Here are my …
5 little-known email secrets to increase open rates and click-throughs.
I attended a workshop led by HBT Marketing, a company specializing in behavioral science and marketing best practices. Their insights are proven to drive results …
The skinny on using AI for copywriting.
ChatGPT. Jasper. Midjourney. Everyone in the biz has either heard of AI or is using it. Heck, I’ve used it — but judiciously. I think …
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing
Speaking Engagements now available!
Speaking Volumes. Looking for an articulate speaker to educate, inspire or motivate your group? Look no further than D.D. Kullman—Phoenix’s 2011 “Advertising Person of the …
Why I love judging ADDY shows
In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …