I attended the HOW Creative Freelancer conference in San Diego last month. Since it was a “creative freelancer” conference, I “creatively” came up with the …
Drugs are for thugs
I used to not care about illegal drugs. If you were free, white and 21, you could do whatever you wanted in the privacy of …
Every writer needs a creative brief!
I once took on a freelance writing gig for a PR firm. They wanted me to write a print ad for a housing community. When …
10 Tips for More Effective Advertising:
Have a strategic plan and work it Know your audience Consider non-traditional media – garbage can wraps, floor stickers, building murals, etc. If your competitors …
Pay me what I’m worth!
Why does every job seem to be a fight to establish the value of copy? I have more and more people telling me what they’re …
Judge, Jury and…
The thrills of judging an ADDY’s show.