Speaking Volumes. Looking for an articulate speaker to educate, inspire or motivate your group? Look no further than D.D. Kullman—Phoenix’s 2011 “Advertising Person of the …
Why I love judging ADDY shows
In the last month, I’ve judged three ADDY shows—one in Fargo, North Dakota (arctic cold with warm people); one in Great Falls, Montana (boasting a …
We need more women in advertising
According to she-conomy.com, 85 percent of all brand purchases are made by women. But incredibly, only three percent of advertising agency creative directors are women. …
Lip Service
Everybody talks about providing great service. But nobody actually does. I find it interesting that there are so many books and seminars dedicated to the …
Creative Departments Need More Women
1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes 2. …
Are advertising slogans still relevant?
I say yes! A well-crafted advertising slogan, or tagline as it’s more commonly referred to these days, sums up a company’s or organization’s unique selling …
A great idea, poorly executed.
These days, everywhere I go I see good ideas executed poorly. Today at the park playground (my dogs like to play there!) I saw a …
Using social media? Don’t sell out!
In author Lon Safko’s book, The Social Media Bible, it says that Social Media is all about enabling conversation. It’s word-of-mouth that takes place online. …
5 Things Copywriters Really Hate.
1. Clients that say, “I ran this by my wife/husband and they had a few changes…” — are they copy experts? Are you paying them …
Two kinds of clients
In my travels as a copywriter, I’ve found there are basically two kinds of clients: 1. The first kind gives you no information to do …