Leaving a job is hard. Leaving a job when you’re hurt and angry is even harder. I wasn’t exactly in a magnanimous mood when I …
How to Write a Creative Brief
A well-written creative brief serves as a roadmap for an advertising campaign or a marketing project. It helps to align everyone’s understanding of the goals, …
Copywriting by the book.
I’ve been a student of copywriting for a long time. And I’ve amassed quite a large library of books on the subject. Here are my …
5 little-known email secrets to increase open rates and click-throughs.
I attended a workshop led by HBT Marketing, a company specializing in behavioral science and marketing best practices. Their insights are proven to drive results …
The skinny on using AI for copywriting.
ChatGPT. Jasper. Midjourney. Everyone in the biz has either heard of AI or is using it. Heck, I’ve used it — but judiciously. I think …
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity
29 Ways to Improve Your Writing Skills and Escape Content Mediocrity, courtesy of Henneke at Enchanting Marketing
Tone It Up: Are you breaking up with us
Client: Tone It Up
Goodwill Halloween – Zombies
Agency: Zion & Zion
Goodwill Halloween – Monsters
Agency: Zion & Zion
Goodwill Halloween – Pirates
Agency: Zion & Zion