Fundamentals of Copywriting

Curriculum

9 Sections
49 Lessons
8 Weeks

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Introduction
Recommended Reading
1
- 1.0
  Introduction
Module 1
The fundamentals of copywriting
6
Module 2
What is copywriting?
6
Module 3
The Foundations
6
Module 4
Basic Ad Structure
6
Module 5
Copywriting Fundamentals
6
Module 6
Writing for Various Mediums and Channels. - Part 1
6
Module 7
Writing for Various Mediums and Channels. - Part 2
6
Module 8
Campaign Fundamentals
6

LESSON 2: Overview

Writeshop Copywriting 101 Course

Ad Backgrounders, Strategies & Creative Briefs

Introduction

Summary

In this video, I will be discussing backgrounders, strategies, and creative briefs. These three documents are essential for laying a strong foundation before starting any writing project. I will explain how to gather information about the client, customer, and their products and services, and how to use that information to create a backgrounder, strategy, and creative brief. Additionally, I will touch on the three most common appeals used in advertising and provide examples. No action is requested from you, but this video will provide valuable insights for your future copywriting projects.

LESSON 1: Q&A Musings