Fundamentals of Copywriting

Curriculum

9 Sections
49 Lessons
8 Weeks

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Introduction
Recommended Reading
1
- 1.0
  Introduction
Module 1
The fundamentals of copywriting
6
Module 2
What is copywriting?
6
Module 3
The Foundations
6
Module 4
Basic Ad Structure
6
Module 5
Copywriting Fundamentals
6
Module 6
Writing for Various Mediums and Channels. - Part 1
6
Module 7
Writing for Various Mediums and Channels. - Part 2
6
Module 8
Campaign Fundamentals
6

LESSON 1: Overview

Writeshop Copywriting 101 Course

Know Your Target Audience

Introduction

Summary

In this video, I discuss the importance of knowing your target audience in copywriting. I explain how writing as if you’re talking to a close friend can make your copy genuine, friendly, conversational, and believable. I also highlight the significance of defining your target audience before starting to write and provide tips on uncovering information about them through research. By the end of this lesson, you will learn how to create a buyer persona to paint a clear picture of your target audience.

Introduction

Fundamentals of Copywriting

Curriculum

LESSON 1: Overview

Know Your Target Audience

Introduction

Summary

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