5 little-known email secrets to increase open rates and click-throughs.

I attended a workshop led by HBT Marketing, a company specializing in behavioral science and marketing best practices. Their insights are proven to drive results for email marketing campaigns.

Here are 5 key takeaways for subject lines to increase your email marketing success:

1. Get a 21% lift by capping 1-3 words in your subject line: Ex. Apply NOW.
2. Use title casing in subject lines to improve open rates by 14%: Ex. Bob Is The Coolest Speaker Ever.
3. Subject lines that start with a number have an 18% higher open rate:
   Ex. 10 Mind-Blowing Facts About Armadillos.
4. Use emojis in subject lines. They stand out in a sea of emails.
   Get a 22% lift in B2B emails and an 18% lift in B2C emails.
5. Using a person’s name in the subject line has a 30% lift in open rates.

Need help optimizing your email campaigns? Email me at copypro@ddkullman.com.