A turn of phrase. A well-placed pun. Alliteration and parallel construction. That’s the realm this Empress of Prose loves to dabble in. After 20 years under her belt as a copywriter and creative director, D.D. is certain you can’t bore anybody into reading anything.
Personal, friendly and easily understood communication is her forte. Tours of duty include Senior Writer stints with local ad agencies such as McCann-Erickson/Phoenix, Off Madison Ave, Zion & Zion, Lavidge, The Martz Agency, E.B. Lane Advertising & PR and McMurry Ad Group, the last where she served as Creative Director and Vice President, General Manager. D.D. also was National Director of Marketing for High-Tech Institute, Inc., a private, post-secondary career college group with 17 schools in 12 states; Manager of Marketing and Communications for the Office of the Vice President for Global Engagement at ASU; and Managing Editor at CherylStyle, a lifestyle media company. She currently freelances for a variety of ad agencies, design firms, and corporate clients.
I love working with DD. She gets it. As a creative director, it’s great to have a copywriter like DD that can really step in, take the ball and run with it. I know that when we meet and review a project that she will ask all the right questions and dive in wholeheartedly. Her writing is smart, focused and well-crafted. Collaborating with a writer like DD is one of the reasons I love this business.Craig Hedges, Creative Director, TriVita, Inc.
D.D.’s account experience includes everything from healthcare and hospitality to homebuilding and high-tech. Clients she’s written for include the Arizona Office of Tourism, Goodwill of Central Arizona, KnowledgeNet, National Academy of Sports Medicine, The Downtown Phoenix Partnership/Copper Square, Scottsdale Healthcare and Doubletree, Hilton and Wyndham Hotels. She’s also freelanced for Arizona State University, Grand Canyon University, and Apollo Group, as well as Del Webb, T.W. Lewis and Richmond-American Homes, and the Stone Canyon, Pine Canyon, and Quintero Golf Clubs.
During her career, D.D. has shown a long history of support for the advertising industry and the local community. She currently teaches advertising courses as an adjunct faculty member at Grand Canyon University and taught at The Art Institute of Phoenix from 2005-2015. D.D. is President of the American Advertising Federation – Metro Phoenix Chapter (Phoenix Ad Club). From November 2006-March 2009 she was managing editor of Southwest Graphics magazine, reinventing the printing trade publication into a professional journal for the advertising/design/marketing industry.
DD has an amazing talent and skill set; she listens, collaborates for a strategic approach, and then thoughtfully crafts the words needed. When I need creative, effective and timely copywriting, I choose DD.Caroline Pilkington, Principal, Pilkington Advertising & Design
D.D. was awarded 2011’s “Advertising Person of the Year” by the AAF Metro Phoenix and Ad2 Phoenix clubs.
She is at home in any medium, whether it’s print, broadcast, outdoor, direct mail or interactive. And while her entrepreneurial side loves the business of “the business,” her first love is writing copy that entertains, inspires and motivates readers to act. In short, crafting compelling copy that goes from prosaic to powerful, promptly.Connect