1. Women are innately in touch with the emotional benefits of a product or service – they easily identify with the feelings it evokes
2. Women are excellent presenters – they can relay a conceptual idea to a client in a way that’s highly articulate and persuasive
3. Women enjoy dirty jokes just as much as men (at least some of us do)
4. Women bring a different perspective to the table – they solve problems differently from men. Often this is more intuitive than rational, which is what all great advertising campaigns are based on.
5. Women write in ways that men often cannot – for example, writing for the luxury market requires a more eloquent, upscale voice that women seem to master more easily.