Red Mountain Spa in St. George, Utah needed a major facelift. The features and benefits of this stunning properly weren’t being adequately conveyed in the spa’s existing advertising and collateral pieces. I created the new campaign theme, “Find yourself between a rock and a soft place” to showcase the area’s stunning topography while juxtaposing it with the serenity of the spa experience.
My role: Concepts and copywriting
Agency: Estudio Ray