Schedule of Fees
Web Copy
$300 per page
E-Blast
$400 per
Press Release (Up to two pages)
$400 per
PR Story/Advertorial
$1,000-$1,500 per
Print Ad
$500 each
Print Ad Campaign (Series of three ads)
$1,200
Billboard
$300 each
Postcard (Two-sided)
$400 each
Direct Mail Package (Envelope/Letter/Lift Note)
$1,200
Direct Mailer (Two to four panels)
$400-$600 each
Business Letter
$400 each
Small Brochure (Rack)
$600-$800
Big Brochure
$250 per page
Radio Script (:60)
$500 each
TV Script (:30)
$500 each
Video Script
$500 per page
Posters/Flyers
$250 each
Taglines
$400-$600
Consulting
$85 per hour
*Prices are general guidelines. Actual project fees will be based on scope of work provided through a formal written estimate.
The Process
Following are the steps I take to ensure successful completion of each copywriting project:
1. Discuss scope of project via meeting or by phone
2. Send written proposal with estimate
3. Work begins upon receiving a signed estimate (and for new clients, half up front)
4. Touch base by phone to make sure project parameters haven’t changed
5. Complete a detailed creative brief with client input
6. Provide content outline or concepts for approval before writing, if needed
7. Provide first draft of copy
8. Make requested revisions or additions to copy
9. Provide final draft of copy
10. Bill upon completion of job
